The Memory Bear is light brown in color, with a heart image on the right chest (when looking at bear). This unique item can have the paws personalized with fingerprint, text, Authentic Signature or photo through Vinyl application. If chosen it also has the ability to store a Stainless Steel Tag with Rubber Silencer, Stainless Steel Memory Tag (Urn) or Stainless Steel Capsule (Urn) with Angel Wing Keyring in the velcro compartment on the side of the bear. These chosen options also have the ability to be personalized, to create an even more treasured keepsake. Bear dimensions head to toe (in): 14 Our Warranty Bear Care